Mavin Records made history on November 11, 2016 by becoming the first record label in Africa to accumulate 1 million followers on Instagram.
The leading Nigerian label, owned by legendary music producer, Don Jazzy also beats world’s biggest labels like Universal Music Group (8,728k), Sony Music Entertainment ( 48k), Warner Music Group (5,478), Def Jam Records (338k), Atlantic Records (174k), Maybach Music Group (155k), Cash Money Records (37.9k), Ovo Sound (203k) among others to hit the 1 million mark on the online mobile photo/video-sharing and social networking platform.
Speaking on the feat, Don Jazzy said: ‘ On behalf of Supreme Mavin Dynasty(SMD), It is my pleasure to announce to you that the record label has just hit one million followers on Instagram and sincerely, we owe it to you all our fans out there.’
Continuing, the hit-maker added, ‘Just as we all know that the social media is a very strong media of interaction among people today, we see this new achievement of hitting a million followers as no mean feat for which we would always appreciate everyone following us on any of our social media platforms. I’d like to say a big thank you to all Mavin fans out there. We love you.’
Mavin Records’ Chief Digital Officer, Tunji Afonja also expressed his joy on the achievement saying, ‘We got to this point because we have amazing artists who have incredible and passionate fans that follow and engage with us daily. This milestone is incredible when you consider we have 20 times the followers of Sony Music, one of the world’s biggest labels and we were able to achieve this as Africa is still getting online.’
Speaking further, he said, ‘In fact, we are the first label among the most popular labels in the world to reach 1 million followers on Instagram. Our approach to social is a reflection of Don Jazzy’s vision of a fun and engaging environment where we celebrate our fans just as much as we celebrate our artists. This is the recipe that is yielding these incredible results.’
Founded in 2012, Mavin Records is home to recording artists such as Tiwa Savage, Dr. Sid, Iyanya, D’Prince, Di’Ja, Reekados Bank and Korede Bello. The multi-award winning label also houses a roster of producers such as Jazzy himself, Altims and Baby Fresh.