Mavin’s Ad Specialist is responsible for developing, managing, and optimizing paid advertising campaigns across digital platforms to drive brand awareness, engagement, and conversions. This role demands a data-driven, creative, and analytical professional who can execute high-impact advertising strategies to maximize ROI.
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change, and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be indicative and not a permanent, definitive, and exhaustive statement.
As the Ad Specialist, you will be responsible for creating and executing digital advertising strategies that align with Mavin’s business and marketing objectives. You will work closely with the marketing, content, and business development teams to ensure campaigns effectively reach target audiences and deliver measurable success.
- Ad Campaign Strategy & Execution
- Develop and execute digital advertising strategies across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, TikTok, Twitter, and other relevant ad networks.
- Optimize ad campaigns for maximum reach, engagement, and conversion based on business objectives.
- Design and implement A/B testing strategies to improve ad performance and targeting.
- Work closely with creative teams to develop compelling ad creatives, copy, and landing pages that enhance conversion rates.
- Performance Tracking & Optimization
- Continuously monitor ad performance and make data-driven adjustments to improve key metrics such as CTR, CPC, CPA, and ROAS.
- Conduct regular analysis and generate reports detailing campaign performance and insights.
- Utilize tracking tools such as Google Analytics, Facebook Pixel, and UTM parameters to measure ad effectiveness.
- Optimize bidding strategies, audience segmentation, and targeting techniques for efficiency.
- Audience Targeting & Segmentation
- Conduct audience research to refine targeting and improve ad relevancy.
- Develop retargeting strategies to re-engage potential customers and increase conversions.
- Leverage first-party data, CRM insights, and lookalike audiences to enhance ad targeting.
- Budget & ROI Management
- Manage advertising budgets efficiently to maximize ROI.
- Allocate budget across different platforms based on performance trends and business priorities.
- Forecast and report on expected versus actual campaign results and spending.
- Industry Trends & Best Practices
- Stay updated with the latest trends in digital advertising, algorithm changes, and best practices.
- Experiment with emerging ad formats, targeting techniques, and platform updates.
- Provide recommendations for innovative advertising approaches to stay ahead of competitors.
- Other Administrative Duties Include:
- Collaborate with internal teams to align ad strategies with content and marketing initiatives.
- Prepare weekly and monthly reports summarizing campaign performance and key learnings.
- Ensure compliance with platform advertising policies and brand guidelines.
- Maintain relationships with ad platform representatives and stay informed about new features and opportunities.
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 5+ years of experience in digital advertising, media buying, or performance marketing.
- Proven track record of managing and optimizing digital ad campaigns across multiple platforms.
- Strong knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, and YouTube advertising.
- Proficiency in Google Analytics, Facebook Pixel, and conversion tracking tools.
- Exceptional analytical skills with the ability to interpret data and optimize campaigns accordingly.
- Experience with programmatic advertising and influencer marketing campaigns is a plus.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Join a leading entertainment company with a strong influence on the global stage.
- Work with top-tier talent and creative teams, shaping the future of African entertainment.
- Be part of a dynamic and innovative team, with opportunities for career growth and development.
